From Amber Collett, Communications Associate

Manager Kari Binning outside
Mississippi Market at Selby and Dale, St. Paul.
(Photos by Amber Collett)

On June 1, the Mississippi Market kicked off summer by becoming the first Minnesota business to offer a Bicycle Benefits discount to shoppers. The Bicycle Benefits program is a nationwide progressive bicycling program that rewards cyclists for their commitment to physical activity, a healthy environment, and encourages increased helmet use.

“We’re excited to promote not only bicycling, but helmet use and cyclist safety,” said Kari Binning, Marketing and Media Manager at the Mississippi Market. “We think this program is a great fit for the Twin Cities community and hope that other businesses participate as well.”

Here’s how it works:

  • Purchase a Bicycle Benefits sticker for $5 from a participating business
  • Put the sticker on your helmet and be sure to wear it –no discount without the helmet!
  • Show the cashier your Bicycle Benefits sticker to receive a five percent discount off your groceries

As an added benefit, your 1 ½” by 1” all-weather resistant helmet sticker enables you to get deals across the country. Other notable communities participating in Bicycle Benefits include Burlington, VT, Bozeman, MT, Madison, WI, and Seattle, WA –and the program is growing rapidly!

“I am excited to participate in this program! I really enjoy biking to the Market and I think it’s awesome that they are recognizing and rewarding the bicycling community here,” said Anna Cioffi, a regular shopper at Mississippi Market.

The Bicycle Benefits program is free for businesses to participate and the national program provides a “Business Start-up” package for purchase. Bicycle Benefits business members receive a decal for their storefront and a counter card to help inform customers about the program.

You can find out more at and join the movement to use pedaling energy to create a more sustainable community.


**This blog was originally published by Twin Cities Daily Planet