Request for Qualifications: Nice Ride (Minneapolis Bike Share Program) Market Feasibility

From Joan Pasiuk, Bike Walk Twin Cities Program Director

Transit for Livable Communities is issuing this Request for Qualifications to obtain professional services assistance to research, assess, and summarize the financial and programmatic feasibility of Nice Ride.

The scope of work shall include the development of a 5- to 10-page report that includes, at a minimum, the following:

1. An assessment of the soundness of the business plan

Review the business plan to determine if the assumptions and business plan are sound. Review the cash flow analysis and assess if the necessary elements have been appropriately taken into consideration.

2. An assessment of whether the projected subscriptions rates and proposed locations are justifiable in light of local pedestrian activity levels.

Considering the overall mode share mix in the service area, proposed bike share kiosk locations, existing infrastructure, and cultural attitudes, assess whether subscription rate/price and usage assumptions are reasonable.

Key indicators of success for bike sharing are pedestrian activity, high density and mixed-use. The report should assess the correlation between these indicators and bike share demand, and determine how the Minneapolis service district compares to the service district in other cities. This analysis should address key differences between U.S. and European cities — especially volume of transit trips, automobile ownership, bicycle ownership, cultural attitudes to walk longer distances.

3. An assessment of what level of mode shift is probable and possible.

Mode shift is difficult to measure, since it is dependent on generalized survey data, and difficult to extrapolate to other cities due to differences in infrastructure and culture. The report should assess projected mode shift possible for Nice Ride and compare it to relevant data from other cities.

4. Recommendations that would enhance the Nice Ride Program.

In addition to an assessment of the soundness of the business plan, we are seeking general recommendations regarding strategies to improve the sustainability of the business model and maximize usage of the bike share system. Areas of particular importance: proposed pricing, strategies to limit losses due to theft and vandalism, and kiosk locations.

To read more about this RFQ, please visit the career page on the TLC website or download the RFQ here (PDF).